Gaggenau’s commitment to exclusivity defines how their brand thinks and acts in the design space. Based in Munich Germany, Gaggenau has been crafting metal for over 300 years and is a leading innovator in appliance technology and design.

In New Zealand, Gaggenau chose Spruik to create and manage all of their design and production requirements across a range of touch-points. The challenge was to ensure there’s absolutely no compromise on quality and to further encourage the extraordinary. These values are reflected in every single one of their appliances and their marketing and design collateral should be no different. With touch being the embodiment of their brand values. High-quality materials and printing techniques were used in order to bring to life the essence of the Gaggenau brand, both visually and tangibly.