The YWCA understood that the girls they work with are tired of seeing one-dimensional, inaccurate representations of themselves in mainstream media. So, as part of their ongoing mission to amplify the voices of every girl and woman, 18×18 was born. An exhibition celebrating the voices of eighteen Auckland girls on the brink of adulthood. Spruik was tasked with helping to bring the stories of these girls to life through a compelling exhibition brand identity.

The heart of the exhibition consists of eighteen sets of images for each of the eighteen girls, shot in significant places in their home. At the heart of the narrative was the exhibition book, which documents each girl’s story. Through its honest and compelling storytelling, it both celebrates and challenges the stereotypes of youth.